Non-Personal Information Non-personal information is data about usage and service operation that is not directly associated with a specific personal identity. ButtonPress may collect and analyze non-personal information to evaluate how visitors use our web site.
ButtonPress may gather aggregate information, which refers to information your computer automatically provides to us and that cannot be tied back to you as a specific individual. Examples include referral data (the web sites you visited just before and just after our site), the pages viewed, time spent at our Web site, and Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. For example, when you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns and for purposes of system administration.
Every time you request or download a file from the web site, ButtonPress may store data about these events and your IP address in a log file. We may use this information to analyze trends, administer the web site, track users’ movements, and gather broad demographic information for aggregate use or for other business purposes.
This web site also may use web beacons to collect non-personal information about your use of our web site and the web sites of selected sponsors or members, your use of special promotions or newsletters, and other activities. The information collected by web beacons allows us to statistically monitor how many people are using our web site and selected sponsors’ sites; how many people open our emails; and for what purposes these actions are being taken. Our web beacons are not used to track your activity outside of our web site or those of our sponsors. ButtonPress does not link non-personal information from web beacons to personally identifiable information without your permission.
Personal information is information that is associated with your name or personal identity. ButtonPress uses personal information to better understand your needs and interests and to provide you with better service. On some of our web pages, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, register for events, apply for membership, or join technical committees or working groups. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs, or passwords.
ButtonPress may use non-personal data that is aggregated for reporting about the our web site’s usability, performance, and effectiveness. It may be used to improve the experience, usability, and content of the site. ButtonPress may use personal information to provide services that support the activities of the our members and their collaboration on our standards and projects. Credit card information WILL NOT be collected if you purchase a product or service from our website, as we process our information through PayPal. Payment processing services will be provided by this third-party payment service, and a management company external to ButtonPress may provide support for the financial activities of ButtonPress.
We make every effort to protect personal information by users of this web site, including using firewalls, SSL encryption, and other security measures on its servers. No server, however, is 100% secure, and you should take this into account when submitting personal or confidential information about yourself on any web site, including this one. Much of the personal information is used in conjunction with member services such as collaboration and discussion, so some types of personal information such as your username will be visible to other ButtonPress members and to the public. We assume no liability for the interception, alteration, or misuse of the information you provide. You alone are responsible for maintaining the secrecy of your personal information. Please use care when accessing this web site and providing personal information.